Social media has opened so many doors for people of all walks of life.
I can only speak for musicians but everyone can agree that social media has created opportunities for anyone trying to spread the word about anything. And it’s this expectation to seize those opportunities that will make you go crazy.
I have so many social media channels going and I won’t mention all of them as I write this. The mother of all social media for me personally was MySpace. Boy, was it important to have a shit load of “friends” on there for promoters to consider booking you. But it was only a single account to take care of.. it was easy to push it. There is probably still a YoursTruly-MySpace account out there floating around the net somewhere.
Either way, here is a list of channels I tend to nowadays and what I use them for, followed by a personal strategy that I hope will help me stay sane:
Facebook – A mix of real friends and followers. It’s a main communication tool for my extra curricular activities: Sports, Family, Friends and Music.
WordPress – Let’s me write down rants like this one and also hosts my Website for music related content.
Twitter – Used for talking shit about Trump. Nothing helps me wake up in the morning like one of Trump’s dumb ass tweets. Thank you Mr. President 🙂
Instagram – A Collage of everyday life and music scenes captured in pictures and video clips. I even have a small business creating English language Instagram posts for German companies… Fun fact: my cats have their own account.. don’t hate, they’re fabulous.
YouTube – Creating video content for my music. I’m starting to video record things I do in music. This is one channel I’d really like to grow in the future.
Soundcloud – Keeping my music updated here.
DemoDrop – I uploaded my mashups here because SoundCloud was being a dick about it
MixCloud – I uploaded my DJ mixes here because SoundCloud was, again, being a dick about it.
Vero – Yet another player in the field. I do like the idea of it. It’s like Instagram and Foursquare meet IMDB, plus you can add books you’re reading and it gives you the option to recommend or not recommend something.
Keeping my head above water.
There are a few channels that I don’t frequently use at the moment. Frequently for me means at least once a week. The channels above however started to overwhelm me as I used them more frequently.
In January I decided to push my music again and that meant sound the horn in all directions..right? Well, not quite. There is no need to be absolutely everywhere. I want to be where my potential audience is so I chose these outlets because I felt that I could provide regular content for them. Being consistent is important if you want a follower base to stay loyal or, better yet, grow.
I soon realized, though, that it was chaotic work so I made a weekly plan which helped organize some of the content creation. Twitter and Facebook communication is still a daily thing, but blog posts are planned and set to post once or twice a week.
Sunday is my day to organize my thoughts about what’s going to happen in the following week. If I have enough time I will even write the blog posts on this day for future publishing.
Monday is my music day. That means I either produce and work on tracks or record a mix and get it all on video if I have the time. Don’t get me wrong, I will work on music any time I feel inspired to do so, but it helps to have a schedule guide what happens when.
Wednesday is networking day, so if I need to do more than just like funny cat videos on Facebook I’m doing it on this day. Being active in music groups, comment on YouTube, share SoundCloud tracks, etc. It’s an important part of staying visible.
By focusing my content creation and networking on these days I end up having less stress and more time to do other things. This also leaves me with enough stuff to post towards the weekend. Essentially I’ve moved from “Spray N Pray” to “Fire and Forget”, which is a much more efficient way of existing in this Soup of Social Media.
Cheers and thanks for letting me get this off my chest 🙂